Babies:
- Cry more in a yellow room.
- Respond best to high contrast visuals.
Pre-adolescent Children:
- Prefer brighter primary and secondary colours - red, yellow, blue, orange, green and purple.
- Also prefer solid blocks of colors rather than patterns.
Adolescents/Teenagers:
- More open to experimenting with more sophisticated and complex colors due to their exposure to computer graphics programs such as Photoshop.
- More influenced by cultural influences due to multiculturalism and greater access to world markets through the Internet.
- Many younger teenager girls love varying shades of purple and pink.
- As they reach their late teens they often show a preference for black - this relates to a psychological need for black during the transition stage from the innocence of childhood to the sophistication of adulthood - it signifies the ending of one part of their life and the beginning of another, allowing them to hide from the world while they discover their own unique identity.
Young Adults:
- Similar to teenagers.
- Tastes begin to change around age 25 as they become more sure of themselves and find their direction in life.
Adults:
- Prefer more subdued colors.
- Are less open to experimenting with colour, tending to stick with their favorites.
Mature 65+ Years Old:
- Yellow is the least favored colour of this target market, unless it is a pale butter yellow.
- Preference for clear colours such as fresh blues, pinks, greens.
- Preference for cleaner colours such as blue-greens rather than olive greens.
- Are generally more comfortable with the calming colours of blue, green, pink and purple, than the bright, stimulating colours of red, orange and yellow, although some will choose muted blue based reds and pale yellow.
- Many females often choose colours in the purple range, varying from deep purple and violet, to mauve and lavender, and plum colours, as they grow older.
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