As a matter of fact

• People tend to prefer colours that duplicate the colours relating to their climate. 
• People from warm tropical climates respond best to bright, warm colours, while people from colder climates tend to prefer cooler and more subdued colours. 
• In the Scandinavian countries, fresh and bright blues, yellows and whites are popular. 
• In Switzerland, more sophisticated colours such as dark reds and burgundies, gray and dark blue are common. 
• In South America the warm reds, oranges, yellows and bright pinks are popular. 
• Australian Aborigines respond well to the earthy reds, oranges, blues and greens that are seen in the outback regions of Australia.