Before: Property styling, or home staging as it is known in the US, is becoming increasingly popular.
After: Sellers turn to professional stylists to improve the chances of selling a property.
With the growth in popularity of television shows like The Block and Selling Houses Australia, styling has become a lot more common, says Juliana Gowen, senior stylist at property styling specialists, Urban Chic in Sydney. “People realise the economic advantage of professionally presenting their property.”
Home stagers can improve the selling chances of any home from luxury to budget. “Once it was only reserved for high-end market homes, however now we regularly style properties right across the board,” says Gowen. “Real estate agents are also very pro styling these days as it increases the level of interest in the property helping them them sell more easily while achieving a higher price for their client. It really is a win-win for all concerned.”
Gowen says that the art of property styling is showing potential buyers how the space works so that they understand easily how they could live comfortably in a particular home. They may even be swayed to choose a property lacking something on their wish list. “Buying a home is very much an emotional decision and if it feels right the buyer will often compromise on some of their requirements. Professional styling can achieve all of the above.”
Empty properties offer the best potential for styling she says but don’t be put off your selling objective. “Styling works particularly well where the property has been vacated and the stylist is able to co-ordinate a complete new look. We are often told by vendors, ‘Now my home looks this good I’m not sure I really want to sell it.'”
